Senior Content Creator at Publicis Middle East, creating the social content inside major automotive campaigns — Jeep, RAM, Dodge, Fiat, Peugeot, Alfa Romeo, and more.

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What defines my role is the range: I generate concepts, build pitch decks and storyboards, direct and shoot social-first productions on cinema-line cameras with full lighting setups, and edit, grade, and finish the final content.

 

Hands-on from idea to delivery — managing shoot budgets, running small production teams, and presenting work directly to client teams — as part of a creative team whose campaigns have earned MENA Effie Gold, Clio, and 4× Drum Gold recognition.

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A big part of my work now is generative AI: I pre-visualize concepts for client pitches using a full toolstack — Veo, Kling, Midjourney, Nano Banana, Runway, ElevenLabs — creating key visuals, mockups, and video previews that help ideas get approved before production is budgeted.​

 

Before advertising, I was a filmmaker: a documentary shot in Cambodia, music videos in Malaysia, lighting and camera direction for TV. That instinct — story first — is still how I approach every 15-second cutdown.

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MA in Digital Marketing, BA in Film & TV. Fluent in English and Arabic.

 

www.yousefazhari.com